BlanX®: natural innovation for a whiter smile
Thanks to its exclusive, 100% natural, Icelandic lichen-based formula, BlanX® is a real innovation in the whitening toothpastes segment. Unlike traditional products that are often aggressive on enamel, BlanX® toothpastes exploit the natural anti-stain and anti-bacterial power of Icelandic lichens to remove stains gently and restore teeth to their natural whiteness, without being abrasive.This delicate, yet effective action protects the surface of the teeth and gums, guaranteeing deep cleaning that respects oral health. The total absence of abrasive ingredients also makes the BlanX® range suitable for daily use, ensuring a whiter and healthier smile over time.
Quick tips for a white and healthy smile
Keeping a bright smile depends not only on the products you choose, but on your daily habits too. Discover these few simple tips that can make a difference in your routine and help preserve the natural whiteness of your teeth.

