Documented whitening effects
Clinical instrumental studies conducted on volunteers under medical supervision over just 30 days have confirmed the effectiveness of BlanX® toothpaste in reducing stains on teeth and increasing their degree of whiteness compared to a benchmark white.
Low abrasivity
Because it is a common hygiene tool intended for prolonged use, a good
whitening toothpaste must offer guarantees of high tolerability and
biocompatibility for both teeth and the gum mucosa.
BlanX®
toothpastes have been formulated with a calibrated blend of high quality
silicas, in a special particle size that creates an excellent cleaning
effect while keeping tooth enamel in great condition, thanks to low
abrasivity (RDA).
Gum protection
An in vitro test conducted on human gum cells has proven that
BlanX®
toothpastes are irritant-free and enjoy excellent bio-compatibility with
gum cells. Their excellent tolerability level has also been confirmed
by clinical tests conducted on two groups of volunteers for 7 days. The
BlanX® Classic toothpaste + BlanX® Mouthwash oral hygiene treatment
resulted in a 79% reduction in inflammation (Gingival Index - Gi) at the
end of treatment, compared to 26.19% for a placebo treatment (teeth
brushed with a placebo and rinsed with water).
BlanX toothpastes protect the tooth in several ways:
- thanks to their anti-plaque and bacteriostatic effect;
- thanks to their gentle, deep but non-abrasive cleaning;
- thanks to their high bio-compatibility and protective action on the gum mucosa.
Documented whitening effects
Teeth whitening and stain reduction

Study conducted at the University of Pavia

Pleasantness of use
Tests conducted on volunteers have proven the excellent pleasantness of
use that consumers can expect from these exceptional BlanX formulations.
They leave breath fresh for a long period, the tooth surface becomes
smooth and shiny and gums are strengthened and healthy.
Bacterial
plaque is also reduced to such an extent between brushing that
unpleasant odours are eliminated. And the formulas are so successful in
stopping bacteria adhesion they prevent the formation of fresh plaque
for long periods too.
Antibacterial effect
The results of the in vitro test highlight the reduction in the total bacterial load after a BlanX Classic toothpaste + BlanX Mouthwash oral hygiene treatment, compared to a placebo treatment (teeth brushed with a placebo and rinsed with water) conducted on two groups of volunteers for 2 days.