BlanXometer

The BlanXometer, included with all BlanX® products, is a useful tool for measuring the whiteness of your teeth.

◍ How to use it:
1. Detach the BlanXometer from the packaging by cutting along the dotted line.
2. Position it in front of your teeth to compare the colour of your enamel.
3. Mark the initial shade of your teeth and observe the progress in whiteness that constant use of BlanX® brings.

Icelandic Lichens: tradition and innovation

During an expedition to the Arctic, scientists noticed that local people had extraordinarily white and healthy teeth, thanks to the custom of rubbing their teeth with a local lichen. Lichens, which are plant organisms that draw energy from the sun and live in extreme conditions, produce natural antibacterial substances to protect themselves. These substances act against bacteria that are harmful to teeth, leaving the beneficial oral flora intact.

Following this discovery, BlanX® created a uniquely effective and protective toothpaste, based on scientific research and natural tradition. Thanks to 100% natural Icelandic lichen extract, BlanX® reduces the formation of plaque and helps prevent stains, guaranteeing a whiter and healthier smile.

There is no white standard for teeth. Every person has a unique enamel colour, which can vary from tooth to tooth and be affected by external or metabolic factors.

BlanX® toothpaste is formulated for natural, safe whitening that does not damage the enamel. This natural whitening effect is the result of a combination of active ingredients:

  • Icelandic Lichen: with bacteriostatic, anti-plaque and anti-stain properties, and an emollient effect that soothes gums.
  • Soft Silicas: a special type of silica with a particle size that enables thorough non-abrasive cleaning.
  • Fluoride salts: reinforce the enamel, making it brighter and more compact.
 

Antibacterial effect

Bacteria produce adhesive substances that form dental plaque. The exclusive BlanX® formula contains active ingredients with high bacteriostatic properties that drastically reduce bacteria proliferation and stop them adhering to the enamel.

BlanX®’s anti-plaque action, that has been demonstrated in numerous in vitro tests, is particularly effective against the bacteria that cause cavities, thereby reducing the risk of this happening.

 

Gum protection

Bacteria produce adhesive substances that form dental plaque. The exclusive BlanX® formula contains active ingredients with high bacteriostatic properties that drastically reduce bacteria proliferation and stop them adhering to the enamel.

BlanX®’s anti-plaque action, that has been demonstrated in numerous in vitro tests, is particularly effective against the bacteria that cause cavities, thereby reducing the risk of this happening.

Non-abrasive

For a whitening toothpaste to be used every day, it must have a high tolerability level and respect the health of teeth and gums.

BlanX® toothpastes are formulated with a balanced blend of high-quality silicas with a specific particle size to offer superb cleaning with the utmost respect for tooth enamel and a low RDA rating.